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Concept driven television campaign

Brief

Brief

Newbank is a very successful family run business operating four garden centres across Manchester & Yorkshire region. Bringing gorgeous and stylish products to their customers at the best possible prices. Our brief was to produce a fresh new TV commercial that showcases the huge range of plants and gifts on offer as well as their award-winning displays in preparation for the Spring / Summer season.

Solution

Solution

Initially, we drafted 3 initial storyboard concepts for the client's consideration. Once the client had decided on the favoured route we engaged one of our preferred production companies to help us realise the concept. We were involved every step of the way up to the day of shooting making decisions on the recce, casting, script, props, and locations. Whilst being focused on showcasing Newbank products, this commercial does so in a subtle and stylish way, selling the lifestyle and the buzz we all get from those long sunny summer days, spent in the garden. As well as a 30 second TV commercial we provided the client with various shorter social media edits.

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