The Calder Valley Rail Line is critical to the region’s economic, social and environmental sustainability – an essential transport link that connects people with loved ones, tourist attractions and job opportunities. The network requires vital investment as part of Calder Valley’s recovery from COVID 19. Therefore, Rochdale and Calderdale council needed to create an appealing prospectus detailing the necessary improvements to stations, systems, services and infrastructure – alongside ongoing work and future plans.
Combining expertise in print design and illustration, we created a distinct marque exclusive to the Calder Valley Line Community Rail Partnership. This took centre stage in the vibrant prospectus, featured across social media, and appeared within digital 6-sheets – creating a series of visually powerful campaign assets. This all worked to strengthen their brand identity, promoting the partnerships, attracting additional funding and increasing community engagement.
The JGM designers provided excellent options and advice, good communication throughout the process and completed the job very quickly.